• Define what product innovation is.
• Discuss its role in staying competitive.
• Provide examples of companies that excelled through innovation.
• Identify and describe the key generations (Gen Z, Millennials, Gen X, Baby Boomers)
• Highlight their unique characteristics, behaviors, and preferences.
• Explain the importance of tailoring products to these demographics.
• Explore how consumer expectations have evolved.
• Discuss the role of technology and digitalization.
• Showcase case studies of companies that successfully aligned their innovations with consumer expectations.